Choose a dental chew by your dog’s weight, age and daily feeding allowance. Pedigree Dentastix Daily Medium is a straightforward option to compare for a 10–25kg dog. Whimzees Toothbrush Medium has a narrower 12–18kg range, while Virbac Veggiedent FR3SH Medium covers 10–30kg. Those differences matter more than the word “medium” on the front.
This is a researched UK buying guide, checked on 8 September 2026. We reviewed product information and the Veterinary Oral Health Council’s list; we have not run feeding trials, tested chew duration or scored dogs’ teeth. The choices below reflect documented product details and practical considerations.
Shopping disclosure: The links below go directly to the named UK retailers. These are direct, non-affiliate shop links. Check the shop for current prices and availability.
Table of Contents
Dental sticks and chews compared
| Chew and pack | Dog’s weight | What to check | UK shop |
|---|---|---|---|
| Dentastix Daily Medium, 28 sticks | 10–25kg | Pack age guidance; cereals and animal derivatives | Pets at Home |
| Whimzees Toothbrush Medium, 12 chews | 12–18kg | From 9 months; narrower weight band | Pets at Home |
| Veggiedent FR3SH Medium, 15 chews | 10–30kg | Plant-based recipe includes soya | VioVet |
What the dental evidence tells you
The current VOHC list includes UK Dentastix Daily, Whimzees Toothbrush and C.E.T. Veggiedent FR3SH for both plaque and tartar. Match the exact product: acceptance for one line is not a claim about every treat carrying that brand name. These listings do not rank the three against each other or tell us which your dog will prefer.
PDSA recommends daily brushing for removing plaque. Use chews as part of a wider routine, including dental checks. A dog with hardened tartar or a painful mouth needs veterinary advice, rather than a stronger chew.
Pedigree Dentastix Daily Medium: compare the cost per day
The linked Pets at Home pack contains 28 medium Daily sticks, 720g. Pedigree’s UK medium feeding guidance specifies one stick per day for dogs weighing 10–25kg. At that schedule, 28 sticks represent four weeks, making the pack easy to compare with your regular shopping budget.
The retailer lists cereals, vegetable derivatives, minerals and animal derivatives. Check the actual pack if your dog needs to avoid an ingredient. Do not assume “Fresh”, “Light”, “Chicken” and the standard Daily multipack are identical recipes: compare the particular listing you intend to buy.
Our take: a useful starting comparison for an eligible dog when a familiar multipack is convenient. Look at the delivered cost per 28 days rather than assuming the lowest bag price is best value. The retailer excludes puppies under four months; age alone does not override the weight range or your vet’s advice.
Whimzees Toothbrush Medium: pay attention to the smaller weight band
This is the 12-pack Toothbrush shape, for dogs from nine months old weighing 12–18kg. A 22kg dog may fit another brand’s medium chew but falls outside this pack’s range. Choose a different size rather than relying on the breed illustration.
The UK listing describes a vegetarian recipe and a daily serving of one chew. It lists 87kcal per chew. That energy still counts even though the product is marketed for teeth, so include it with the day’s other treats.
Our take: worth comparing when the weight band suits and you prefer this recipe. The Toothbrush name is also useful for checking the precise VOHC entry. Do not extend the same acceptance claim to a mixed-shape box without checking its contents. Buy a modest quantity first if you do not yet know whether your dog will accept it.
Virbac Veggiedent FR3SH Medium: a plant-based alternative
VioVet lists the Medium 10–30kg pack of 15. Check that selection before adding it to your basket, because the page also sells other sizes. The FR3SH range is distinct from Virbac’s other dental products, including its toothpaste and ZEN chews.
Virbac’s current UK description identifies a Z-shaped chew with no animal proteins or wheat gluten. Its ingredients include soya protein concentrate, maize starch and rice flour. Plant-based does not mean suitable for every restricted diet; check the recipe with your vet if your dog is on an elimination diet.
Our take: a useful option to compare for its recipe and wider medium weight range. We have not verified a UK puppy minimum age on the manufacturer page, so check the current pack and your vet before buying for a puppy. Do not infer puppy suitability from bodyweight alone.
How to choose without overbuying
- Use a recent weight. Write down your dog’s weight and age before comparing packs. Size names differ between brands.
- Read the recipe. Keep the ingredient list alongside any diet restrictions. A marketing description such as “natural” cannot answer that check.
- Observe the chewing. Supervise and provide fresh water. If your dog tries to swallow large pieces, stop using that chew and discuss a suitable alternative with your vet. More hardness is not automatically a better choice.
- Compare the daily cost. Divide the delivered pack price by the number of labelled daily servings. Check whether a displayed discount requires a subscription or membership.
Calories matter as well as price
A dental chew is part of the day’s food intake. PDSA advises adjusting meals when giving treats. If you do not know how to account for the chew alongside your dog’s complete food, ask your vet or vet nurse to work it into the feeding plan, especially during weight management.
For a simple shopping comparison, record three numbers: calories per chew, chews per pack and delivered pack price. Avoid comparing calories per 100g for one product with calories per stick for another. If the label only gives energy per 100g, ask the manufacturer for the amount per chew. It is better to obtain that figure than guess from another size.
When a chew is the wrong next step
Book veterinary advice for bleeding gums, persistent bad breath, difficulty eating or a damaged tooth. Do not assume continued eating means the mouth is comfortable. PDSA also advises avoiding bones and very hard chews because they can fracture teeth. See its dental-disease guidance. Choking is an emergency: seek veterinary help immediately.
Build a routine beyond the treat
Keep a simple record of which chew you buy and when you give it, especially if several people feed the dog. Follow the selected product’s instructions, instead of giving one of each brand every day. For the brushing equipment and other home-care options that sit alongside chews, use our dog teeth-cleaning products guide.